Text: Marketing Research: An Applied Orientation 5th Ed. Malhotra
2. Cialdini, Ribert - The Psychology of Persuasion: Influence
3. Underhill, Paco - Why We Buy: The Science of Shopping
8. Rapaille, Clotaire - The Culture Code
9. Nunes, Paul and Johnson - Mass Affluence
4. Huff, Darrell - How to Lie with Statistics
6. Savage, Sam - The Flaw of Averages
Numbers Indicate the week you will be tested on the book.
Expect one or two more books to be added.
Enjoy these books. Your mind will be expanded.
Tuesday, December 15, 2009
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